We at HEAD’S UP INDUSTRIES had our start in the industry installing headliners at the
professional level for over 10 years. During that time we developed products to improve the aftermarket installation process. We’ve brought to market innovative Do-It-Yourself products that take high-priced dealership and upholstery shop services right to the customer at a fraction of the costs. We have prided ourselves with listening to our customers needs and developing products with quality, affordability and ease of use in mind.
Our company began 17 years ago as a headliner installation service, the customer’s only affordable alternative to an expensive upholstery shop. With our extensive experience we assist upholstery and headliner installation companies throughout the United States to monitor OE headliner trends. We have developed an extensive database to service customers in the installation and support of our product lines. We are the experts and innovators of this industry!! We research to analyze installation updates and trends, installation support networks, headliner mediums, import and domestic ratios, and SUV’s growing market share. We proudly employ US citizens for our labor force and use the highest quality raw materials to build the finest USA products available.
Keeping up with Youthful Automotive Trends. Non-traditional colors, graphics and designs are showing up in automotive interiors from seat covers, steering wheel covers, to seat belt covers and in 2006 headliners as well. Heads Up will introduce pre-print headliners in Winter. This will coincide with the Glow Juice™ line to appeal to the growing youthful car enthusiast market. Consumers spend more time in their vehicles and drive more miles each year, placing more importance on comfort, luxury, and appearance. [Car Care Council 2005.]
Car Interior Color Trends. According to major car manufacturer’s experts predict that silver, and blue hues will be the foremost prominent colors used in automotive interiors. Currently, our top selling headliner colors include gray and blue skus, which will continue to accommodate these forecasted trends. In headliner replacement sales, black maintains itself as a popular color in car models from 1999 to present. [AAIA 2005.]
Built in Product Longevity. New car models incorporate foam backed-fabric headliners in their interiors, ensuring the consumer need for headliner replacement products through at least the year 2012, as most headliners will last an average of 4-5 years.