DU-HA, Inc. was started in Fergus Falls, MN in 2003 after a car salesman of 25 years, Dan Ouren, came up with a great idea. Dan saw a need to organize the items placed under the rear seats of pickup trucks. He convinced one of his good friends, Dennis Tuel Jr., to join him on a business venture to create an under seat storage box for pickups. Dennis was an engineer and Dan was a salesman, and they figured they had a pretty good team between them. Prototypes were made and tested for the Chevy Silverado. It was decided that the best way to make this product was using polyethylene material and the rotational molding process. Drawings were completed, patents applied for, and a cast aluminum mold was ordered.?At that point, Dan and Dennis needed to pick out a name for the product. They wanted something catchy, a name people would remember. Around that time, some of their friends were using the name DU-HA to describe just about anything, similar to the term whatyoumacallit. The use of the word spread with more and more people using it. They knew that was what they wanted to call the storage box. So they came up with Down Under Holding Apparatus to fit the letters in DU-HA. They had a name and a product and we were on their way! It took some time to get people to figure out this was a product they really needed. After a lot of traveling and exhibiting at shows, the DU-HA started selling. People that owned other truck models started calling to get a DU-HA for their truck. Dan and Dennis decided to make a DU-HA for every truck that had space available either under or behind the rear seat.?Today, the DU-HA under seat and behind-the-seat storage units are available for all of the major truck brands. Other DU-HA products such as the Tote, Humpstor, Reach E-Z, and DRI-HIDE gun protectors have been developed and added to compliment the DU-HA line. Presently, the companys innovative automotive and sporting goods products are being sold throughout North America and worldwide.