There never seems to be enough of it when you are running your shop. You have to worry about payroll, taxes, hiring, state & local regulations, and marketing. One thing in particular can siphon a large chunk of your time every day…calling around looking for parts.
Every shop owner knows the frustrations of being tethered to the desk trying to find parts with a full shop and customers looking to get their cars back as quickly as possible. You end up feeling like there are simply not enough hours in the day to get back to all the things that you need to handle.
What Could You Do with an Extra Hour Today?
Imagine getting just one hour back each day…what could you do with that time if you weren’t calling around for parts? What could you give your attention to?
Let’s take a closer look at one part of your business that could benefit from a little extra time…marketing.
Here are 4 simple ways you could leverage the extra time to increase your marketing efforts and grow your business…
Fire Up Your Social Media – Every shop in your market probably has a Facebook page or some form of social media engagement. You can’t avoid it these days and it can be an easy way to generate more business. In an hour you could post an article or two about repair recommendations or just post a picture of the techs so that customers can see you are proud of your staff.
Email Your Existing Customers – Most email programs are set up to be an easy and quick way to reach existing customers with new services, coupons, or quick maintenance reminders. It’s all about staying connected to your existing customers and communicating in a way that keeps them coming back. Since everyone has quick access to their email on their smartphones, staying in touch has never been easier for today’s busy shop.
Research Creating an Explainer Video – Plenty of local marketing companies can help you create a short and engaging explainer video for your website that educates your both existing and potential customers on issues related to repair and maintenance of their vehicle. A good mix of information and humor goes a long way to standing out in your market and let’s face it…we ALL love videos.
Don’t Be Scared to Blog – An hour (or maybe a little more) could be all you need to craft a short-and-sweet blog each month about any topics that are repair-related. Offering a quick blog or article that helps educate car owners shows that your shop sees the value in making sure customers are informed about their repairs and not just looking to make a buck. Try a blog introducing a new technician or highlighting charity work your business is doing in the community.
You can build trust while connecting to customers in a fun and engaging manner. It’s also an easy way to increase your position in Google rankings among local shops. The more engaging content your shop website offers, the closer you move to the top.
Marketing your business is probably the most important single driver of success in the repair industry. A garage will live or die by the number of customers you can reach in your local market.
When you have convenient systems in place to streamline otherwise time-consuming activities like ordering parts, you free up the time you need to do all the things that add to your bottom line.
We here at PartsTech understand that challenge and it was the very reason we developed our online platform…to help you free up valuable time to grow your business. Our one-stop, cloud-based parts search engine helps give you back some of that valuable time.
PartsTech gives you millions of parts with one-click access and makes sure all of your preferred distributors are displayed first. Whether the part is down the street or across town, you will quickly know how much and when it can be delivered. Less time needed to find more parts.
To learn more about PartsTech and how we can help you save time when searching for parts, call 866-308-5193 or click here to contact us. Let us help you get some of that time back…